In 2018, I wrote a post (also known as a rant) I asked the question “Are you too busy?” I didn’t get much response. That told me all I needed to know. I didn’t do anything with that response, but it struck a chord. The image of the caveman pushing a square wheeled cart containing round wheels has been branded into my brain.
Over the last couple of years, I have found myself to be that caveman. I have been too busy to do the tasks that need to be done. Geoff Endris mentioned to me about a year ago that “You’re too busy being the business to run the business. Run the business.” Over the last few years, Geoff has provided some great advice and he was right. I have been the business. Why haven’t I been able to quit being the business? BTW, Geoff isn’t the only one who has given me that advice.
I have been self-sabatoging myself. I delegated critical strategic activities that are life threatening to the success of beLithe to third parties. When the tasks didn’t get done or the outcomes weren’t what I expected, I rationalized to prevent from facing the singular fact: I need to be engaged in the critical aspects of this business.
As I have been reflecting on Geoff’s words of wisdom over the last couple of months, I have realized that some changes are in order. While we are starting our third year, beLithe is not the company I want it to be. That started changing about a month ago.
Moving forward, I will be sharing, where possible, what I have learned from a business standpoint. My aim is to share stories and provide perspective to others who are struggling with being an entrepaneur. Stay tuned.